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What is continuous localisation?

Continuous localisation is an advanced translation process designed to support agile workflows. It replaces the outdated "waterfall" approach, where content was translated in large batches, with a dynamic system that integrates translation into your development pipeline.

By automating repetitive tasks and enabling uninterrupted translation workflows, continuous localisation ensures your content stays globally aligned, delivering accurate, localised updates as and when they’re needed—all without disrupting your operations.


Want to learn more about how continuous localisation can transform your business? Read our in-depth article on continuous localisation.
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What are the benefits of continuous localisation?

1. Language at the core of your strategy

Adopting a LangOps (Language Operations) approach means embedding language and translation into every stage of your content strategy. This ensures that the message resonates in every market, building brand trust and consistency.


Why it matters: When language is treated as a strategic priority, your brand voice remains consistent, leading to stronger customer relationships and a better user experience across all regions.


2. Reduced admin overhead

Automation and streamlined processes eliminate repetitive tasks, such as manual file transfers, project tracking, and status updates, reducing administrative burdens on both sides.


Why it matters: By minimising admin overhead, your team can focus on strategic tasks, while quicker workflows reduce turnaround times and lower costs, delivering more value for your localisation investment.


3. Get to market faster

Continuous localisation leverages multi-step processes, such as using placeholder translations carried out by machine translation (MT) for speed, followed by professional editing (PE) for accuracy.


Why it matters: This approach balances quality and speed, allowing your “good enough” content to start building traction in a new region or for a new product/service, before being replaced at a later phase with an improved, professionally post-edited or translation version, all seamlessly. Time to market is drastically reduced, meaning greater opportunities for discoverability, SEO and customer engagement.

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How does continuous localisation work?

Continuous localisation creates workflows tailored to your specific needs, whether you’re managing frequent updates, multilingual releases, or complex projects. By integrating multiple systems—such as CMS, PIMs, project management tools, and translation platforms—into a unified workflow, the process ensures seamless connectivity and efficiency.

With bespoke and interconnected workflows, you can streamline operations, reduce bottlenecks, and maintain a smooth localisation process at scale, saving time and reducing costs for your business.

In terms of set up, our tech team is on hand to guide you every step of the way, provide both virtual and onsite training, as well as ongoing support for your team.
Get in touch to learn more about how continuous localisation can work for you.