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Measuring what Matters – Comtec director Isabella talks measuring company performance at 2017 EUATC conference

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Our company founder and director Isabella Moore CBE recently took centre stage at the EU Association of Translation Companies conference in Berlin. The EUATC conference takes place each year and welcomes language service professionals from all over the world to learn about the latest innovation and developments in our industry.

Taking place between 20-21st April, Isabella drew on 35+ years of translation industry experience to deliver a seminar on non-financial performance measures as drivers of future profitability.

During her presentation, titled ‘Measuring what Matters’, Isabella stressed right away that for her measuring company performance is not just a theory, it’s a key requirement that can easily be put into practice with the help of our team.

That’s exactly what we do at Comtec. Ahead of our quarterly Management Review meetings, all our team become involved in measuring our performance against the KPIs we set ourselves. We look at our network of suppliers, internal operations, customer facing activities, staff relations and how we continue to learn, innovate and grow and fulfil our wider social responsibilities. There’s usually a lot of banter between staff when preparing data – how many new followers on social media we’ve achieved is always of interest! – and it’s a great way to communicate performance to staff in a transparent and non-threatening manner.

During her 30-minute presentation, Isabella gave a fascinating and informative insight into how she has continually measured Comtec’s performance over the course of 35 years in business and how KPIs have helped our company to grow.

Some key advice to take away includes:

  • ingrain performance measurement into your company culture and ensure staff are aware of its benefits
  • use performance measurement data to agree improvement in systems and processes
  • include performance results in marketing materials and awards applications

Isabella’s final words of advice certainly highlight the importance of using performance measurement results to inform your strategic objectives.

“Although good KPIs provide an objective way to see if strategy is working, performance metrics do not guarantee success! You can still fail by having the wrong strategies or not making the necessary adjustments when results show that you need to.”

For further information or advice on measuring company performance, please get in touch at info@comtectranslations.com or on +44 1926 335 681.

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