What is a website translation connector and do you need one?

Posted: 11 Sep 2023

Tired of manually managing translations but not sure whether a website translation connector is right for you? Our blog walks you through the details: from what this technology does, to whether you can benefit.

Picture this:

You’re managing content across the globe!

You’re delivering campaigns across a wealth of different cultures and languages!


…still using copy and paste for translations.

Don’t worry. You’re not alone.

When it comes to website translation, too many global marketing teams are still taking matters into their own hands, manually sending individual pieces of content off for translation. The process is, to put it plainly, a total pain. It’s slow, it delays your time-to-market, and stops you reaching your global audience.

The good news?
There is a neat solution to your woes, and it comes in the form of website translation connectors.

Go on then. What are website translation connectors?  

For those that do business in multiple languages, most of the content you manage in your content management system (CMS) will need to be translated. This might be blog posts, newsletters, product descriptions… Anything, really. Depending on the size of your company and how much content you produce, this can be a hefty undertaking.

Now, think of how much easier it would be if your CMS and your translation partner’s system were in direct communication. That’s what a website translation connector does—it links the systems, doing away with the need for any manual back and forth.

For example, if you or your company uses Drupal or Sitecore as its CMS, you could link your CMS to your chosen language services provider, enabling you to transfer content from your CMS to your translation partner for quick, seamless translation. Once translated, the connector can upload the new versions back into the CMS for the client to review.

And it doesn’t stop at Drupal or Sitecore. Website translation connectors work for all kinds of content management systems, including Adobe Experience Manager, Umbraco, Hubspot and Contentful.

You can say goodbye to copy and paste and hello to time and cost savings!

Who needs a website translation connector?

If you are regularly translating digital content from your website, chances are you could benefit from a website translation connector.

And the more languages you have to translate content into, the more useful it becomes. So, if you’re a global company looking to build an online presence in multiple languages, this piece of technology will enable you to streamline your translation processes, reduce manual errors and speed up your time-to-market by avoiding costly admin time.

In a nutshell:

  • Website connectors save you from manually cutting and pasting text to be translated
  • It saves you time (and money)
  • The more content you have to translate, the more useful a website connector is
  • Overall, you’ll see a reduction in errors
  • It works with all types of CMS software

Sounds good. How do I get up and running? 

It’s simpler than you might think to get your company up and running with a website translation connector. In fact, a good translation service provider will take care of the process for you.

At Comtec, we have a range of out-of-the-box connectors for key CMSs and can also offer custom integrations through our Translation API. We’ll help you find the best connector solution for your needs and support you in implementation.

If you’d like to find out more about how we can streamline your translation processes with our Translation API, visit our technology page.

We love sharing our knowledge and expertise on this, and many other language, culture, translation, and localisation-related subjects. Please do get in touch, our friendly team is always very happy to help.

Call us on +44 (0) 1926 335 681 or email info@comtectranslations.com.