Don’t fall down where other companies have, focusing simply on the presentation, technical operation and interactivity of your website. To fully interact with this global marketplace, consider the benefits of making it multi-lingual.
Recent research by Forrester confirms this, revealing visitors spend twice as long on websites when the content is in their native language. They’re also three times more likely to buy from them. But, to reap the benefits, follow this step-by-step approach.
Know your objective
Consider what you want to achieve overseas. If you’re looking to break into the international marketplace, you may need a number of landing pages created and translated into the language of the countries you’re trying to target. If you’re already established overseas, your entire website may need to be translated into the core languages spoken by your international customer base.
Translate and localise
Avoid the pitfalls most companies fall into. Don’t translate text literally from one language into another. It may read perfectly in English, but it often doesn’t in a second language. Text should be translated and then ‘localised’ to reflect the cultural subtleties of each language. This is achieved by working with a translations company that has translators working in their mother tongue.
Process, process, process
Work with a translations firm that has a clear process from start to finish – it ensures the best results. At Comtec, a thorough six-step approach is routinely followed. This includes a client briefing, web content extraction, translations team creation, text review, web content re-insertion, and final text and link checks. Click here for more in-depth information on each step.
Maximise the benefits
Like English websites, search engine optimisation (SEO) is equally important for foreign ones. Working with a good translations company is essential. At Comtec, continuous checking of keyword effectiveness ensures the website always ranks high in the local search engines. Comtec also devises a strategy to ensure all international leads generated through your multi-lingual website are maximised.
To learn more about Comtec Translations and the range of language translation we offer, please contact a member of our customer services team on + 44 (0) 1926 335 681 or email firstname.lastname@example.org. You may also like to take advantage of our free callback service.