What does “quality” mean in AI content creation—and who gets to define it?
After the incredible response to our first webinar, “5 Truths About AI Content Creation,” we’re back with this brand-new session in partnership with Thread, diving deeper into one of the hottest topics right now: QUALITY.
Join the experts from Comtec and copywriting agency Thread as we explore the evolving landscape of content quality from the perspectives of brands, agencies, and consumers.
What you’ll learn:
- How AI is reshaping traditional definitions of quality, but remains just one option in the mix (whether it comes to content creation or content translation).
- Is quality still a non-negotiable (regardless of the solution), and at what stages of the content process does it sit?
- Key success metrics beyond flawless copy, for instance ‘emotional level’ (where the human element is paramount).
- The interplay between commercial goals, consumer expectations, and agency strategies.
- How agencies are indispensable as advisors first and foremost.
- What are the benefits of adopting custom (as opposed to generic) AI models?
Don’t miss this chance to gain fresh insights into the shifting dynamics of content creation and watch the full session below.
If this left you with even more questions, then get in touch today to see how we can help you leverage AI and expert human insight for all your content creation and localisation needs.