Localisation for In-house marketing teams

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Trusted by global brands and marketing leaders:

Launch more campaigns, in more markets, for the same budget

Marketing teams are under constant pressure to roll out more campaigns across more channels, usually on a budget that isn't growing at the same rate. At the same time, leadership wants to know why you aren't "just using AI".

The trouble is, using AI on its own, or AI that hasn’t been set up properly, can create new problems:

It moves the work, but doesn't remove it: Terminology becomes inconsistent, brand voice gets lost, and your international performance suffers because people aren’t experiencing your brand, product or service in the same way.

You're left carrying the risk: When a claims-heavy campaign line in French or a product description in Japanese goes wrong, the software isn't held accountable; you are.

We help you build a clear, defensible setup for every piece of content, giving you an exact, intelligent reason for why each asset gets the treatment it does.

See how we translate marketing materials

Full-spectrum localisation, from AI to human, and everything in between
Pronto: Self-service customised AI translation platform
Industry-specific translations
Audiovisual localisation
Workflow automation and integration
Cultural adaptation

Linguistic audits
Content diagnostics
Workflow design
In-house vs. outsource assessment
TMS consultancy
MT testing and benchmarking
Localisation resourcing

Don’t overspend, and don’t compromise

Our philosophy is straightforward: Don't overspend where AI is good enough, and don't compromise where human expertise is needed.

We look at the visibility, context, and risk of your copy and apply the right level of care:

Level 1: Auto Edit
Use smart AI to do the heavy lifting. Fast, customised machine translation with automated checks, perfect for high-volume, lower-risk items like service messaging or knowledge bases.

Level 2: Pro Edit
Get AI speed plus post-editing by specialist linguists who know your brand and audience inside out. Perfect for website copy, ad campaigns, and sales collateral.

Level 3: Fully human
For high-risk or high-impact copy, you’ll need native copywriters to adapt your message, or expert linguists to translate major campaigns, brand straplines, and legal or regulated content.

Want to know what approach works for your content?

Above all, we make translation easier

This is where partnering with us makes the biggest difference. Running global marketing shouldn't feel like taking on a second job in translation management, and we make everything run smoothly for you.

No chasing translations: We manage schedules, files, and linguists so you don't have to chase down amends or sign-off.
No endless reviewer email chains: We set up central brand glossaries and align with your local country teams upfront, delivering publish-ready copy they actually trust.
No mountain of new tools to learn: We plug straight into your existing marketing stack, from HubSpot and WordPress to Webflow, Figma, and custom content systems.
A team that picks up the phone: You get a named, dedicated team that knows your brand and has done this plenty of times before, spotting problems before they arise.

How do you want to work with us?

Every marketing team operates differently, so we give you complete flexibility to choose how much you hand over:

Managed Translation

Hand your entire campaign rollout to us. We manage the process end to end, apply the smartest approach to each asset, and deliver final, formatted content.

Simplify you translation

Pronto

Customised AI translation configured specifically around your brand terminology. Fast, self-service, and supported by a dedicated linguist team whenever you need expert human input.

Try brand-safe AI

AI Optimisation

Already paying for tools like Phrase, Crowdin, or CMS translation plugins? We provide practical, independent help configuring and running them properly, so you don't waste budget on software you can't use.

Get more from your AI

How do you handle tight campaign deadlines or sudden, last-minute copy swaps?

Because we combine customised AI speed (via Pronto) with a dedicated linguist team that knows your account, we can scale up instantly when urgent changes happen. You never have to submit a blind help-desk ticket and wait; you reach out directly to your named account team, who manages the logistics behind the scenes.

Everyone claims to offer "AI plus human translation." How is Comtec actually different?

Most large agencies or enterprise platforms give you automated tools paired with an anonymous, revolving crowd of freelance linguists or help-desk tickets. Comtec gives you the best mix of AI speed and a dedicated, named team of specialist linguists who stay on your account, know your brand inside out, and actively spot potential issues before they reach your desk.

Do we need to switch away from our current marketing tools?

No. We work directly inside your existing stack, including CMS platforms, design files, or translation platforms you already pay for.

Can we bring our existing translation memories, glossaries, and brand assets over to Comtec?

Yes. We migrate your existing term bases and translation memories directly into our workflows. All your assets stay centralised, update in real time, and are shared across both Pronto (self-service AI) and Managed Translation, so you never lose brand consistency or pay to translate the same sentence twice.

Ready for easier international growth?

Talk to our team today to review your current campaign setup and discover how effortless global marketing can be.

Get a quote

The right people looking after your brand

Over 4,000 specialist linguists across 250+ languages, backed by 40 years of experience and the UK's first B Corp certification in translation. We care about this work, and our clients tell us it shows.

About us