Retailers today are under pressure to produce more content for more markets, across multiple languages, platforms, and customer touchpoints. At the same time, teams are being asked to deliver all of this with tighter budgets and faster turnaround times.
AI is helping to meet those challenges. But when it comes to localisation, success depends on more than just automation. It requires a clear strategy for how and when to use AI, where human expertise is still essential, and how to maintain quality and consistency across every language and market.
This practical guide is designed to help retail marketing and content teams localise smarter. It shows how AI tools like machine translation, AI voiceover and multilingual content creation can support global growth, and how to blend them with human input to stay in control of your brand, tone, and message.