At Comtec, we’re always exploring new ways that brands can resonate with their audiences.
That’s why we were so eager to learn more about the world of audio branding, courtesy of Euan McMorrow, Delivery Director at award-winning audio, AV and video production company, AVC.
In this webinar, we uncover the strategy behind audio branding, how it goes far beyond a catchy jingle, and why it’s such a powerful tool for engaging international audiences.
Like localisation, audio branding involves understanding how people across different cultures experience and connect with content. We spotted a fascinating synergy between the two – and realised there’s a real opportunity for businesses to harness the emotional power of sound to enhance global brand consistency.
What you’ll learn:
- What audio branding is and why it’s often overlooked in traditional branding strategies.
- Where consumers encounter audio: from podcasts to call centres to retail spaces – sound is everywhere.
- Why sound matters more than you think. We’ll discuss the unique emotional impact of music, voice, and tone – and how these elements shape brand perception in ways visuals alone can’t.
- How to make audio branding work internationally. We’ll share insights into the cultural and practical factors that influence audio branding, drawing parallels with our own work in localisation.
- Real-life success (and horror) stories. AVC will offer a behind-the-scenes look at some of their most effective campaigns – and share lessons learned from projects that didn’t quite hit the right note.
This is the perfect session for marketers, brand managers, and communications professionals – especially those working in international markets – who want to build stronger, more cohesive brand experiences across every touchpoint.
Watch the full webinar and learn how you can incorporate localised audio branding in your marketing strategy today!