Translation Strategies

For anyone working in marketing on a global scale, internal communications, reaching new markets and connecting with new audiences is a crucial step that’s often fraught with complexity.
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Strategy is all about planning before you execute — and when it comes to a global campaign, having a clear and insightful strategy is imperative. In most cases, an in-house audit won’t provide the level of detail and insight needed to reach a global audience. You need an expert.

At Comtec, we know that culture is multifaceted and complex. But we have also spent over 40 years studying these nuances between cultures, which means we can share our knowledge with businesses looking for the best strategies when going global.

Cultural and linguistic audits

Whether you’re a marketing manager wanting to know if your campaign will land well in another location, or an L&D manager that needs to adapt materials across regions, cultural and linguistic audits help you get there.

Cultural and Linguistic Audits

Cultural awareness workshops

Whether you’re entering a new market, working as part of a global virtual team or collaborating with international colleagues – by undertaking cultural awareness workshops, your global employees can communicate better and avoid the pitfalls of cultural blunders.

Cultural Awareness Training

Brand name analysis

The name of your product, brand or service is the first thing that any customer will see; it’s so important to get it right.

Brand Name Analysis

Transcreation

How do you make sure slogans stay memorable, jokes still get a laugh and campaigns wow when they’re translated?

Transcreation
“The quality of work that Comtec delivered was outstanding. For us, engagement is a key metric, and to see people commenting on our translated posts in their own language made our client really happy. We also really appreciate the quick turnaround and we wouldn't hesitate to reach out to Comtec again in the future for similar projects.”



Alex Decker, Paid Media Manager
Golley Slater
 

We’ve worked with hundreds of companies on a global scale, across a variety of industries. We’re proud to support our clients in a variety of languages and campaigns.

Hand-picked global teams crafted for every specialty
With over 4000 linguists worldwide, we’re committed to delivering high-quality translations within your timeline. Our dedicated team ensures fast turnaround times, without compromising on accuracy or quality.