A year ago, we had the pleasure of providing a range of Sign Language Interpreting Services to help launch Huawei Mobile’s revolutionary StorySign app. It was an inspiring (and festive) project to be involved in, which a year on is making a huge difference to deaf families in 13 different countries and sign languages.
Here’s a seasonal reminder of how StorySign is helping deaf children around the world learn how to read:
Creating the StorySign app was a complex project for all involved. Comtec was approached to source deaf actors, sign language interpreters and spoken language interpreters; after the production team had struggled to find the right talent. We like a challenge and so stepped up to the brief!
You can find out more about this in our case study with Aardman Animations, the studio that created StorySign’s 3D animation using motion capture. Click here to read the case study.
The first global literacy platform for deaf children
As there’s no international sign language to reach all deaf children around the world, the StorySign must be available in different sign languages. Therefore, we had to find native-signing deaf actors for each language version of each book. We also had to source sign language interpreters for effective communication between the production team and the actors and, in some cases, spoken language interpreters to communicate instructions and information to the sign language interpreters. To complicate matters a little more, we had to get our team in place within two and a half weeks!
The timeline below illustrates the process in more detail:
There are 32 million deaf children in the world, but until StorySign, many found it challenging to develop a love of books and enjoy bedtime stories with their families. Using AI and augmented reality, StorySign allows deaf children to follow the text in printed children’s books – with ‘Star’ the StorySign avatar signing the words on the page.
Since developing the app last year, Huawei Mobile has added a range of publications from Penguin Books to the app including Where’s Spot?, The Lonely Penguin, There’s A Dragon In Your Book and Max The Brave. It’s been fantastic to be involved in this ongoing project!
Sign Language Interpreting helped make a magical Christmas experience even better
Comtec was also involved in promoting and launching the app last year. We recruited deaf actors to play the role of Santa in the launch advertisement (at the top of this post). As well as a merry band of elves in the form of sign language and natively spoken language interpreters! We also provided language support for the script and subtitles for this ad.
Our Sign Language Interpreting Services were also needed for a once-in-a-lifetime trip to Lapland for deaf children and their families. Huawei Mobile invited two families from each European market to meet Santa, and we provided sign language interpreters to help the children enjoy the experience even more.
It was a magical way to end 2018 for all involved. It’s also gratifying to know that StorySign is going from strength-to-strength, opening the world of books to more and more deaf children as new titles and languages are added.
Are you using sign language to reach your target audience?
StorySign has a mission to raise awareness of deaf child literacy and to empower positive change. However, often many deaf adults are ignored by brands and organisations.
With over 11 million in the UK deaf community, your business could be communicating more effectively with this group of people; empowering them by using sign language to increase engagement with your communications.
If you’ve not considered Sign Language Interpreting Services before, the applications are wide-ranging. From audiovisual content for marketing and PR to eLearning and training programmes; communicating with deaf people using their preferred methods can increase engagement, customer loyalty and differentiate your brand.
We also loved this article from Joy of Android who has recently posted about 5 useful apps for deaf users or hard of hearing, there are some great suggestions to choose between, and you can check it out here >>> https://joyofandroid.com/apps-for-deaf-users/
Please get in touch if you would like to explore this in more detail. In the meantime, don’t forget to read our StorySign case study, it’s a seasonal story spreading joy and festive cheer.