Webinar: In defence of quality in AI content creation

Posted: 19 Mar 2025

What does “high-quality” mean in AI content creation—and how do you ensure it?

Following our second webinar, “Who defines quality in AI content creation?”, we bring you our third session in partnership with copywriting agency Thread. This time, we go even deeper into one of the most pressing topics right now: How to ensure quality when working with AI to create content.

Join the experts from Comtec and Sarah Lewis, Thread’s Creative and Strategic Planner as we explore practical strategies for maintaining and elevating content quality in the age of AI.

 

What you’ll learn:

  • The critical difference between “quality” and “high-quality” content—and why it matters.
  • When AI is useful in content creation, and when human expertise is essential.
  • Best practices for ensuring AI-generated content meets professional standards, whether through human oversight or hybrid approaches.
  • Insights to help guide your investment decisions regarding AI in content creation, ensuring you get the best value and results.

 

Don’t miss this chance to gain fresh insights into how to balance efficiency and excellence in AI-driven content. Watch the full session below.

And if this raised more questions for you on how to get the best from AI for your localisation strategy, get in touch today to see how we can help you integrate AI and expert human input, bringing you the very best results for your project.