How can creative agencies manage translation and localisation without losing margin, control or creative quality?
Creative agencies are delivering more global campaigns than ever. Translation and localisation are now a regular part of campaign delivery, pitches and proposals.
However, localisation often appears late in the process. It can be difficult to scope, hard to explain to clients, and challenging to manage alongside tight deadlines and budgets.
In this on-demand webinar, James Brown, Head of Commercial at Comtec, shares a practical, agency-focused approach to translation and localisation. The session shows how agencies can handle multilingual campaigns more confidently and turn localisation into a commercial advantage.
What this webinar covered
In this 30-minute session, we explore how creative agencies can approach translation and localisation more strategically as global work becomes the norm.
You’ll learn:
- Why localisation increasingly affects how agencies win work, not just how campaigns are delivered
- The most common localisation challenges agencies face when additional markets are added
- How to decide which localisation approach is right for different types of campaign content
- The difference between AI-led, hybrid and fully human-led localisation
- How a tiered localisation framework helps protect brand voice, timelines and margin
- How to explain translation and AI decisions clearly and confidently to clients
- The role linguists play in making AI-enabled localisation reliable and brand-safe
This is a practical session based on real agency scenarios, not theory or hype.
🎥 Watch the full recording
Key takeaways from the webinar
- Localisation is a strategic and commercial consideration, not just a production task
- Not all campaign content carries the same risk or value and localisation effort should reflect this
- A tiered localisation approach helps agencies scale global campaigns efficiently
- AI delivers the best results when guided by linguistic and cultural expertise
- Agencies that lead localisation conversations earlier tend to win more global work
- Clear localisation strategies help protect margin and strengthen client relationships
Want to apply this to your own agency or client work?
This webinar is particularly useful if you are:
- Managing translation and localisation as part of global campaign delivery
- Exploring how to use AI translation without compromising quality or brand voice
- Trying to reduce friction when new markets are added late
- Looking for a clearer framework to support localisation decisions
- Supporting international clients with limited internal localisation resources
We can help you review your current approach and identify where small changes could make a meaningful difference.
Get in touch to explore a more confident and scalable localisation strategy for your agency.