What this webinar covers
Today’s marketing teams are producing more global content than ever, but budgets, processes, and workflows aren’t keeping up.
In this 45-minute session, James and Mark share a practical look at how B2B marketing teams can evolve their localisation approach by combining AI translation, human expertise, and workflow automation.
You’ll hear:
- Why global content demands are rising and what this means for localisation today
- The different localisation models — fully managed support from your localisation partner, integrations, and self-service tools – and how each fits into a modern marketing setup
- An introduction to Pronto, our self-service AI translation platform, and where it fits in a hybrid approach
- How brands successfully combine AI + human expertise for speed, consistency, and cost efficiency using real case studies
- Where automation and connectors streamline workflows and reduce manual steps
It’s a concise, practical session designed to help you understand the future of localisation and how to build a workflow that scales without losing quality or control.
🎥 Watch the full recording
Key takeaways from the webinar
- Localisation works best as a hybrid model – AI provides speed, human expertise ensures quality, and automation keeps workflows efficient.
- Match the workflow to the content – Use self-service AI for fast-turnaround, everyday content; rely on linguists for brand-critical or creative work; and use connectors to remove manual steps.
- A hybrid setup delivers real ROI – Brands are already seeing 25% cost savings from smarter content tiering, 40% faster delivery through automation and 30% less post-editing effort with customisation of machine translation.
- Review your current process and tech – A modern localisation approach depends on connected systems and streamlined workflows, not just tools.
- Use AI tools wisely – Self-service platforms are powerful, but choosing the right tool for the right type of content is essential for quality and consistency.
Want to explore your own localisation setup?
Whether you’re considering:
- Introducing self-service AI translation,
- Redesigning your managed localisation model, or
- Automating workflows through connectors,
our team can help you build a flexible approach that balances speed, quality, and cost.