The key to successful e-learning materials? Engagement

Last week I had the pleasure of attending Learning Technologies at Olympia where I joined over 8000 visitors and 200 exhibitors to learn more about what’s driving organisational learning today.

The buzzword on everyone’s lips was ‘engagement’; that’s what makes the difference between successful e-learning programmes and the rest. Seminars such as “Microlearning engagement”, “A happy engagement” and “How to engage learners with campaign learning”, all focused on the importance of engaging learners, and to do this you naturally require engaging content.

In my role at Comtec working with our e-learning clients, engagement is a constant theme of our translation work. We know that successful translations need to reflect the same engaging style and tone as the source content, and that means working closely with our clients to localise e-learning content for each specific market. My blog post on engaging with a global workforce explores this in more detail.

However, engagement doesn’t stop with the learners. Everyone I spoke to at Learning Technologies said engagement with their suppliers was just as important, particularly translation service providers. Feeling that their translation provider is a partner was of great importance. Transparency, trust and an enjoyable working relationship must all be encompassed within that partnership.

Music to my ears! That’s just the way we work at Comtec, building a partnership rather than a transactional relationship. Of course, quality, price and turnaround times all have to be met, but engagement with all parties is what really matters.

Our approach is to build relationships so that we really understand our e-learning clients, their clients, and their end users. By doing this we not only ensure that our translations are aligned specifically with target audiences in different countries, but also that our services, account management and support are aligned with our clients.

It was great to hear that as an industry the Learning & Development community want this type of partnership and engagement too.

You may like to read this case study on our partnership with Insights that shares the benefits of this kind of working relationship.

As you can tell, my visit to Learning Technologies was highly engaging! It was also great to meet lots of our lovely clients and make new connections within the booming L&D industry.

Of course, there was also plenty of exciting technology to find out about. As the event title suggests, this show was all about the tech. Demonstrations and seminars on mlearning (mobile learning), video games and micro-learning, and the need to respond to new areas of training, such as GDPR which comes into force in May 2018, provided plenty of insight and food for thought.

The great thing about attending an e-learning conference like Learning Technologies was meeting so many people with a passion for learning. Whether that’s about the latest tech, learning how to engage audiences, or how to streamline your e-learning translations, it was a great experience.

If you would like to learn more about e-learning translations and how to engage with learners in global markets, please do get in touch. I would love to share my experience and knowledge to help you succeed in localising your e-learning content.

Call +44 (0) 1926 335 681 or email me at

Pin It on Pinterest