When to use the Google Translate App
You might not expect a translation agency to recommend using the Google Translate App, but there is a time and place for this free tool. Find out when here.
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Machine translation in the technical field
Research is proving that machine translation works especially well for brands and businesses in the technical field. Our blog explores this further.
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High quality translated marketing material as part of your communications plan – vital for success overseas
“Export or die”. Quite a harsh sentence, but is it just scaremongering or is it really true? Well, the phrase has passed the lips of a number of leading economic forecasters.
The point was laboured once more by David Cameron when he said “We are going to get out of this recession by trading our way out, by business deciding to employ people to create wealth, to go after new markets, to export”.
When starting export activities, there are a number of key factors to take into consideration. You should identify competitors in export markets, decide which markets to target, consider the logistics, contact distributors and last, but certainly by no means least, decide on a marketing and communications plan, part of which includes translations.
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