website translation and localisation
Translating your website to win new business

So you are looking to expand into new markets overseas? As you look further afield, your website plays a vital part in winning new customers. However to fully maximise those opportunities, you cannot expect that your well-tended English language website will have the same impact in new markets.

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How does machine translation work?

When you’re in a hurry it is tempting to use one of the online machine translation tools now freely available. We’ve all done it – and they are great when what you need is the gist of the text. But that’s all you get – a gist. You don’t necessarily get accuracy or context. And forget nuances and/or localisation. Savvy business people understand this.

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What Can UK Businesses Learn From German Mittelstand Companies?

With most accepted business wisdom traditionally coming from America, it makes a refreshing change to look to Europe for exemplars of good business models and practice. You may have never heard of a Mittelstand company, yet these companies have been one of the driving forces behind the German economy, and also help drive the German export market forward. If you are looking to expand overseas, it may be worth looking at some of their strategies for growth.

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Making The Most of Your Website to Drive Sales Overseas: Social Media, E-Commerce and Online Buying Behaviour in the German market

To help make the most of your website to drive sales overseas, we’re taking a look at trends around social media, e-commerce and general online buying behaviour in a number of key markets. Germany has long been recognised as one of the world’s economic powerhouses and, despite the global recession, the country’s economy is still incredibly strong. Germany is currently the largest European economy and, in fact, one of the largest in the world, with an annual economic value of over £2 trillion.

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Turkey, a commercially attractive gem for UK exporters

Turkey is Britain’s 23rd largest export market for goods and is a fast-growing economy. Diverse in landscape and culture, a great bridge between the Middle East and Western countries, Turkey is a commercially attractive gem for UK traders.

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Doing business in China – Be prepared for the new commute

Gatwick Airport announced that in May 2012, Air China (incidentally the most profitable airline in the world) will launch non-stop, four weekly services to Beijing from the UK’s second largest airport. Get ready for the new commute!

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UK car manufacturing and exports take pole position

The automotive sector accounts for 10% of Britain’s exports and is therefore a key driver of UK economic growth with vehicles now established as the UK’s number one manufactured export. Let’s hope the UK car industry can stay in pole position and win the race.

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When to use the Google Translate App

You might not expect a translation agency to recommend using the Google Translate App, but there is a time and place for this free tool. Find out when here.

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High quality translated marketing material as part of your communications plan – vital for success overseas

“Export or die”. Quite a harsh sentence, but is it just scaremongering or is it really true? Well, the phrase has passed the lips of a number of leading economic forecasters.

The point was laboured once more by David Cameron when he said “We are going to get out of this recession by trading our way out, by business deciding to employ people to create wealth, to go after new markets, to export”.

When starting export activities, there are a number of key factors to take into consideration. You should identify competitors in export markets, decide which markets to target, consider the logistics, contact distributors and last, but certainly by no means least, decide on a marketing and communications plan, part of which includes translations.

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