Our Translation Blog
How has the pandemic shaped the future of elearning?
2020 was the year of staying home. When offices closed and the government told us to stay inside, organisations and their employees had to adapt. With some people furloughed and others trying to work from home – amidst domestic distractions – L&D teams were called to action.Read more
High quality translated marketing material as part of your communications plan – vital for success overseas
“Export or die”. Quite a harsh sentence, but is it just scaremongering or is it really true? Well, the phrase has passed the lips of a number of leading economic forecasters.
The point was laboured once more by David Cameron when he said “We are going to get out of this recession by trading our way out, by business deciding to employ people to create wealth, to go after new markets, to export”.
When starting export activities, there are a number of key factors to take into consideration. You should identify competitors in export markets, decide which markets to target, consider the logistics, contact distributors and last, but certainly by no means least, decide on a marketing and communications plan, part of which includes translations.Read more