Watch our practical webinar on improving translation quality, saving time and making your budget go further.
AI has opened up a real opportunity to translate more content and reach more markets. But how do you make sure it’s delivering the benefits you hoped for?
Perhaps your team can now generate translations quickly, but still spends hours checking and correcting them. Different departments use different terminology, the content doesn’t quite sound like your brand, or getting feedback from local colleagues takes longer than expected.
And if you don’t speak the language, how do you know whether a translation is good enough to use?
Whether you’re already using AI for translation or thinking about getting started in-house, this webinar will help you work out what to put in place.
Join Sophie Howe, CEO of Comtec Translations, and James Brown, Head of Commercial, as they share practical ways to get better translations from your tools and make the whole process easier for your team.
Watch the recording
What will you get from the session?
You’ll come away with ideas to help you:
- Improve translation quality, so your content is accurate, consistent and sounds like your brand.
- Spend less time putting things right, by giving your tools the terminology, guidance and context they need.
- Get content out faster, with clearer reviews and fewer rounds of feedback.
- Catch mistakes before your customers do, including errors that can be hard to spot in fluent-looking copy.
- Make your budget go further, by deciding where AI works well and where expert input is worth investing in.
We also share examples of what can go wrong and show the difference a linguist can make to the final content.
Who is it for?
If your team creates or manages content across languages, this session is for you.
It’s particularly useful for Marketing, L&D, Product and Communications teams, whether you translate in-house, work with external partners or use a mix of both.
You don’t need to be a language or technology specialist to get something useful from it.
A few things to take away
Get the foundations in place
AI tools need guidance about your terminology, audience and brand style. Taking the time to customise and test them can mean better translations from the start and less work for your reviewers.
Decide which content needs which approach
Not everything needs the same treatment. Some content is suitable for AI, some benefits from a linguist reviewing the output, and some is best translated by a human from the outset.
We share our Content Mapping Framework to help you make those decisions and focus your budget where it matters most.
Look beyond the time it takes to generate a translation
Checking, correcting, chasing feedback and preparing content for publication all take time. Include that work when you assess the savings, and look for ways to make those steps easier.
Make reviews easier for your colleagues
Be clear about who checks what, what they should focus on and who approves the final version. A glossary, style guide and clear deadlines can make a big difference.
Start small and build from there
You don’t have to sort out translation across the whole business at once. Start with one team or one type of content, get that working well and use what you learn to build from there.
Ready to look at your own setup?
Take the free AI Translation Health Check
Not sure where to start? Our Health Check takes just a few minutes and covers six key areas.
It will help you identify what’s working well and where to focus, or what to consider if you’re setting things up for the first time.
Take the AI Translation Health Check
Let us take a look at a translation
If you’re unsure about the quality your AI tool is producing, we’d be happy to review a short sample for free.
Send James the original content and its AI translation, choosing something you’re authorised to share. We’ll give you honest feedback on the quality and practical suggestions for improving the results.
How can we help?
Getting AI translation working well takes both language knowledge and an understanding of the technology. At Comtec, we bring those skills together, backed by more than 40 years of translation and localisation experience.
Our technology specialists and native-speaking linguists work together to help you get more from the tools you already use, or choose the right ones if you’re starting out. We can customise and test your tools, develop your terminology and style guidance, and make reviews easier to manage.
You can keep translation in-house and bring us in where you need support, or ask us to take on parts of the work.
We’ve also put these principles into practice with Pronto, our self-service AI translation platform. It combines technology customised for your business with editing by your colleagues and optional reviews by our linguists.
Have a question, a plan you’d like to explore or something that’s proving tricky?
Get in touch with James. He’d be happy to talk it through and help you find a sensible starting point.