Case Study: BluePrint Partners

One voice, 11 langauges

How Comtec helps Blueprint Partners keep a global software brand sounding like itself in eleven languages.
  • Content that feels native in every market, from product videos to landing pages, emails and channel-partner toolkits.
  • 11 languages covered, each with its own dedicated team, so tone and quality stay consistent across everything we produce.
  • 21 projects delivered together in our first 12 months of working with Blueprint.
  • Clear reporting on every round of client feedback, so Blueprint can see exactly how the content is evolving and trust that the brand is in safe hands.

Overview

Blueprint Partners creates campaigns for some of the world’s most recognisable brands, including a global software company whose products reach millions of people across dozens of markets. Every communication has to feel completely natural, wherever it lands.

When Blueprint first came to us, their previous partner was producing translations that regional review teams kept describing as too literal. The words were accurate enough, but the tone felt flat and the copy clearly read as translated rather than written for the market.

Solution

We’ve never thought of this as simply translation. For us it’s about looking after a brand’s voice in every language it speaks, and that principle shapes everything we have put in place for Blueprint.

  1. Localisation, not translation

    We moved the work onto our Pro Localisation service, giving linguists the room to write a freer, market-led version of the copy rather than translating it word for word.

  2. Teams who know the brand

    We built a dedicated team of linguists for each language and spent time training them on the brand voice and terminology. Working from the glossaries and style guides the client provides, they apply the same tone consistently from one project to the next.

  3. Transparent feedback loop

    Following client review, we finalise translations and talk Blueprint through what changed and why, so they always understand how the content is being shaped and can feel confident about everything that goes live.

Comtec have become an extension of our team.
They understand the brand as well as we do, and we trust them to protect its voice in every language. The quality and the consistency speak for themselves.

Related
Work

We’ve worked with hundreds of companies on a global scale, across a variety of industries. We’re proud to support our clients in a variety of languages and campaigns.

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