How Achilles gained an 18% increase in website visitors through expert website localisation

Achilles is a supply chain risk and performance management company that connects suppliers with leading buyer organisations across 11 global industry sectors.

Following a major rebrand, Achilles needed to migrate its website to a new CMS while ensuring a seamless transition into multiple languages. The initial rollout required Spanish, Norwegian, and Portuguese, with additional markets following later. With only three months to complete web development, copywriting, and localisation, Achilles needed an expert translation partner to ensure accuracy and efficiency under tight deadlines.

Thanks to our collaborative approach and technical expertise, Achilles successfully launched its new multilingual website on time and to the highest quality standards. Our support delivered:

• A fully localised and engaging website for six international markets, starting with Spanish, Norwegian, and Portuguese, and expanding to German, Swedish, and Italian, contributing to an 18% increase in the number of visitors across all languages.

• A refined tone of voice in every language, ensuring consistency with Achilles’ new brand identity, which led to a 23% improvement in global page views.

• A streamlined, cost-effective translation workflow through WPML integration in WordPress, enabling efficient multilingual content management, resulting in a 36% rise in the number of pages viewed per visitor.

• Close collaboration with Achilles’ digital marketing team and local stakeholders to ensure market-specific accuracy and engagement, leading to a 3.8% decrease in the number of visitors leaving the website on the first page.

• Technical guidance to simplify and enhance the translation process, allowing for faster implementation and ongoing content updates, contributing to an 8% increase in total time on page.

By leveraging our expertise in website localisation and project management, Achilles expanded its global reach without delays or budget overruns, ensuring a strong international presence from day one.

Launching a multilingual website is a significant milestone for any business expanding globally. With the right translation partner, it doesn’t have to be a daunting or costly process. At Comtec, we ensure seamless, high-quality localisation, helping businesses like Achilles connect with international audiences effortlessly.